The growth of video in recent months has been phenomenal. Businesses of all sizes are turning to video as a way to tell their stories, and Wipster, the Wellington-based video collaboration startup, is hoping to be at the forefront of this movement.
That’s why the company has created it’s Business of Video program, an 8-week program aimed at educating and informing businesses on the value of video, with a particular focus on empowering the in-house video producer.
“The great thing is that it is completely free!” said Director of Marketing Kristen Lunman.
“We have found that the in-house video producer can feel isolated and unclear on how to communicate the value of video within their organisation,” she added. “It’s a great opportunity for Wipster to add value and connect with this burgeoning community.”
Wipster will help companies unlock the potential of video by publishing 2 to 3 resources a week, fully accessible to anyone. Kristen says that the series will cover a range of video strategies for success, the video sales funnel, and offer tips from the pros to create video that truly inspires your audience but still meets organisational objectives. The most popular articles will be formatted into an eBook and video series at the end of the eight week period.
The program is part of an effort to get more Kiwi companies to use video, and Wipster has good reason. Globally, IP video traffic will be 79 percent of all consumer internet traffic in 2018, up from 66 percent in 2013. Video consumption is also the fastest growing activity on mobile channels; every day 6.5 million smartphone users around the world stream videos on their devices. Companies are starting to understand that they must deliver content in the way customers want it. Video offers powerful benefits to businesses such as search engine optimisation, its viral and disruptive nature, and the ability to humanise their brands.
“Xero has an entire department dedicated to video which allows them to react quickly to market opportunities and gives a powerful tool to their global PR efforts,” Kristen explains. “Their in-house video team produces high-end hero videos like the ‘Tree House’ through to granular training videos.
“VendHQ have produced some fantastic videos featuring their staff and using humour that makes a potentially dry product (point-of-sale software) feel human and approachable.
“Vodafone NZ’s YouTube channel speaks for itself with great brand, support, and product videos.”
Creating and curating quality videos can be challenging, but through “Business of Video”, Wipster hopes they will be able to give you the information you need to firmly establish your company’s brand. The initiative launched on August 5th at wipster.io/blog and on the LinkedIn group: In-house Video Producers. Wipster is also offering daily tips on Twitter using #videobiz.
This story originally appeared in NZ Entrepreneurs.