reyedr

REYEDR launches their Kickstarter

REYEDR launches their Kickstarter campaign today with a goal of funding the development of their REYEDR prototype which is set to change how motorcyclists ride and enjoy their machines. The REYEDR is a heads-up display that attaches to your helmet and shows you speed, navigation, distance and more – all without having to take your eyes off the road.

Conveniently, our Marketing Manager, Kelly Dare is a keen motorcyclist and so she asked Kal, the CEO some questions.

HOW HAS LIGHTNING LAB INFLUENCED YOUR JOURNEY SO FAR?

I joined the LL programme to have a launch pad for our venture and access to the startup ecosystem network and capital while we commercialise the product. The process of lean startup and customer validation has been very useful along with the insights into capital raising. Being alumni of LL has certainly made it easier for access to local and overseas networks. We are now rapidly moving into international markets as our global ambitions are being realised with the launch of the REYEDR HUD on Kickstarter.

PEOPLE WITH MOTORBIKES OR SCOOTERS USE THEM CONSTANTLY – FROM QUICK TRIPS TO WORK TO LONGER TRIPS ON THE WEEKENDS. HOW WILL REYEDR MAKE THEIR RIDE MORE FUN AND IMPORTANTLY, SAFER?

The way in which information is viewed on motorcycles (or scooters) has not really changed since being developed a century ago; AR combined with smartphone computing now provide the ability to improve safety by delivering key information at eye level. Motorcyclists need to be constantly alert about the traffic hazards around them as any momentary distraction even glancing down at the dash can be fatal. The REYEDR HUD allows them to keep their eyes on the road while accessing key information about the bike, route and ride group. It also provides them with the ability to alert emergency services in the event of an accident.

Although motorcycling appears to be a solitary sport it is quite the opposite; leisure motorcycling is a very social activity with riders often in groups touring on a day long or multi-day trips. With the REYEDR App organising group rides, route planning and navigation are a breeze. Motorcyclists can find interesting rides and connect with a larger community of bikers that share similar interests. Riders can save photos and/or a map of their route for a personal log, and even share for others to discover.

 I OWN A BELL BULLITT HELMET, WHICH I’M MAD ABOUT, AND OTHER RIDERS ARE SIMILARLY DEVOTED TO THEIR HELMET BRAND. IS THIS WHY YOU’VE GONE FOR A RETROFIT SOLUTION? IS THERE ANY OTHER REASONS?

Essentially yes, riders love their own helmets not only for the look and brand but not all helmets fit as head shapes differ. However the other limiting factor is that the usable life of a helmet is 3 ~ 5 years when it needs to be replaced, and if dropped even earlier which makes it quite expensive to replace an entire HUD helmet. Whereas with the REYEDR HUD retrofit solution it is so easy to move the HUD from one helmet to another; very handy as we find that many riders own several helmets (and motorcycles too)

NEW ZEALAND HAS CONTRIBUTED PRETTY IMPRESSIVELY TO THE MOTORCYCLING WORLD – FROM THE BRITTEN MOTORCYCLE TO THE WORLD’S FASTEST INDIAN. HAS THIS HISTORY INFLUENCED YOUR WORK AT ALL?

Yes, although New Zealand is a small country, it has contributed immensely to motorcycling.

What Burt Munro and John Britten achieved is historic, it was surely not at all easy to achieve what they did in the global arena given their limited resources and at that time from far away New Zealand. It is their sheer ingenuity and unyielding passion for motorcycling that provided the drive to achieve what they each envisioned.

Their stories certainly inspire and I hope that in time, the REYEDR HUD will have made such a significant contribution to motorcycling that it is worthy of such mention.

You can pledge on the campaign here

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