As part of the application process, we will give you the opportunity to submit a video that gives us the chance to meet your team.

To give you some idea of what we expect, and to make sure creating a video is time well spent on your part, here’s what you should know.


Keep it short

The perfect length for your video is around 90 seconds. It could be a little longer, but try not to go over two minutes. This is mainly to make sure your content is focused and on-point, but it also makes it easier for us to review your application and understand the whole picture.


Don’t waste valuable time and money on post-production

It’s just not worth the investment. We aren’t expecting the next JJ Abrams blockbuster, and you should be focussing on the content, and making sure that we can see and hear you. Most teams record on a webcam or their smartphone and shoot it in a quiet, well-lit space.

Filming it on any modern smartphone should be plenty, and if you need to do some light editing, you could look into iMovie for Mac, Windows Movie Maker, or the built-in Youtube editor where you can edit together the raw clips you’ve uploaded.


Show us your team

Unlike the static application text, video allows you to show us your personality and energy. This is your opportunity to stand out. Why should we be excited about it if you’re not? Also, make sure to introduce yourselves and your roles within the team. We want to get an idea of how your team functions and how you divide the responsibilities, and why you are the right people to make your idea into a reality.


Be creative. Be unique

In the end, the videos should showcase why your startup is unique and why you’re personally tied to the success of this company. Don’t be afraid to be creative, yet don’t be something you’re not. If you are funny, then go ahead and use humour. Entertain us. If you can show us you can think creatively, it’s definitely a plus.


Include the password

If you password-protect your video, please make sure to include it in the application. Seems like it’s common sense, but it’s amazing how easy it is to forget.

All in all, don’t make this into a big movie production. We ‘d rather you spend time on where it really matters the most – executing on your vision, getting traction and customer feedback.


Keen to join our community? Find out about the upcoming programmes and other events here.

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